Embracing the identity of a “DREAMer,” Nowlan built a rigorous 18-year career in the highly competitive Las Vegas staffing industry before transitioning into executive leadership. Beyond her corporate success, she is a deeply influential civic and political advocate. Driven by the fiscal and regulatory realities of business ownership, Nowlan underwent a high-profile ideological realignment from the Democratic Party to the Republican Party, notably participating in a confidential 2016 roundtable with then-candidate Donald Trump. She actively lobbies the Nevada Assembly Committee on Commerce and Labor, fiercely defending independent contractors (1099 workers) and arguing for structural, pro-business legislative reform over temporary executive measures like DACA.
Furthermore, Nowlan’s commitment to community reinvestment is profound. She explicitly rejects the notion that a business’s sole obligation is shareholder profit, instilling a deep sense of corporate social responsibility into her ventures. In January 2015, she co-founded the Nevada Hispanic Business Group, a 501(c)(3) non-profit dedicated to bridging the communication gap between Hispanic and non-Hispanic business sectors. She also serves on the Board of Directors for the Las Vegas Chamber of Commerce and is a key council member for the EDGE program, an initiative empowering women- and minority-owned businesses. Recognized globally as an SBA Emerging Leader Alumni and featured in the SBA Resource Guide of Nevada, Nowlan continuously dedicates her personal time and resources to mentoring young local entrepreneurs. She actively connects struggling founders with essential resources, successfully translating her early-life resilience into multi-generational community prosperity and establishing herself as a cornerstone of the regional economy.
The business ecosystem engineered by Laura Nowlan is a highly synergistic model that seamlessly integrates traditional human capital management with decentralized digital media. The cornerstone of this enterprise is See Us Now Staffing, Inc. (SUNS), which Nowlan officially launched in October 2014. Operating as a certified minority woman-owned business, SUNS transcends the traditional, volume-driven vendor model by functioning as an integrated, consultative extension of its clients’ internal Human Resources departments.
The firm specializes in placing exceptional talent across diverse operational verticals, including Light Industrial, Administrative Support, Call Center Recruiting, Medical Billing, Information Technology, and Executive Search. Though headquartered in Las Vegas, SUNS boasts a scalable infrastructure capable of servicing all 50 states, evidenced by its physical expansion into strategic corporate hubs like Irving, Texas. Designed meticulously for intergenerational stability, SUNS actively integrates Nowlan’s children—such as her daughter Stephany Morales, who is being groomed for executive succession—into its leadership pipeline. This commitment to longevity and familial trust earned the firm the highly prestigious 2022 SBA Nevada Family-Owned Business of the Year award.
Operating in powerful parallel to the staffing agency is the Business Matters Podcast, a digital media platform created and hosted by Nowlan. The podcast serves as a sophisticated B2B relationship-building engine. By meticulously interviewing regional business owners, global investors, and civic leaders about their operational challenges and macroeconomic strategies, the platform functions as a localized digital town square. It allows Nowlan to uncover the human capital pain points of high-level decision-makers in a non-transactional environment, effectively generating an organic, high-conversion pipeline for her staffing services.
Furthermore, the podcast utilizes high-quality video production across omnichannel networks, releasing new episodes every Friday at 3:00 PM to establish habitual audience consumption. The show frequently emphasizes the “Power of Storytelling” and explores how modern technology, such as BizlyApp, solves complex client management hurdles. Together, See Us Now Staffing and the Business Matters Podcast form a self-reinforcing feedback loop wherein corporate service delivery, media narrative authority, and civic networking drive sustained, expansive profitability for both her companies and her clients.
